Man-child: a lesson about Kickstarter campaigns

Posted: September 6, 2011 in Career Resources, Funding

In case you haven’t heard of Koo, it’s about time you have. He’s a young up and coming filmmaker who started the site No Film School out of his parent’s house back in 2005. Aside from creating the DSLR Cinematography Guide, keeping his readers updated on the latest gadgets and advice, and creating the award winning online webisode series The West Side, Koo has embarked on the uphill battle of doing his first feature film, Man-Child. The film is a documentary embarks on the world of NCAA basketball recruitment…starting in the 7th grade.

Check out the multimedia lookbook Koo put together for producers!

How’s he going to do it? Good question. Like many young filmmakers Koo is running a Kickstarter Campaign to raise the funding necessary to start production. Kickstarter is a funding platform where you can pitch your idea, in this case film, to an online audience. You set your goal amount of money you need to raise and anyone can contribute to help you reach your goal.

The real kicker – unless you reach your goal, you don’t get any of the funding. That’s right: NONE OF IT. Koo’s goal for Man-Child is to reach $115,000. With two weeks to go, Koo’s got some strides to make now that his campaign has slowed around the $46,000 mark. After targeting his No Film School readers, Koo’s next strategy is to us Twitter to target NBA stars to help him reach his goal. Think it will work?

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